Life After M&A - Insights For A Successful Brand Integration

This article explores how managers can make the most of the integration process and avoid the lightning rod syndrome.

How To Tell If Clients Love Or Loathe Your Firm  

This is a reprint of an article that was published on, which is published by the Wellesley Hills Group, is the premier online source for insight, advice, and tools for growing your service business. 

Increase Your Chances Of Creating A Strong Brand Name

A brief article that identifies basic naming conventions and tips on how to reduce your risk with bringing a new name to market.

CEOs From Mars & Marketers From Venus?

A brief article that addresses why senior marketers are under fire and how the gap in expectations undermines the success and performance rate of marketing.

Nurture New Brands

"Build it and they will come."- from the movie Field of Dreams