Tugboat Brand & Business Development is announcing a Brand Fundamentals package for newly formed cash conscious organizations.Today's start up and new ventures are under immediate pressure to grow quickly. The Brand Fundamentals package is meant to provide high level cost-effective, strategic counsel. It includes an introduction to best practices in brand development along with basic strategic and design necessities. For organizations funded via angel or VC, we provide a more in-depth offering designed to specifically help founders quickly scale their brand along with their business.
"Many start-ups tend to see brand in tactical terms as in we need a logo and a name," noted Sheryl Kravitz, an independent consultant who founded Tugboat in 2001 after leaving Interbrand. "This is often short sited and can hurt a company's upside over the long run. The reality is brand development done well from initiation can expedite growth and momentum."
About Tugboat Brand & Business Development
Formed in 2001, Tugboat Brand & Business Development is an award-winning brand and marketing consultancy that specializes in B2B. Since its beginning, the firm has been driven to challenge the status quo in how branding services are provided. We believe in strong fundamentals, not cookie cutter approaches or solutions. Tugboat approaches brand development as a composite of culture, business model and leadership style, and therefore, works closely with every client to ensure that its unique brand footprint is understood and developed to its fullest potential. Tugboatbranding.com or call 1.800.284.2135.