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We just conducted our first "taste survey" with Google Consumer Surveys. Kind of for kicks, but I'm curious as to what will come back. I'm  not even sure it will be cleared or posted. But here's what I asked: 

Is branding  more of an art or discipline? 


1. More of an art than discipline

2. More of a discipline than an art

3. Art and discipline are equally required 

It's kind of a leading question, but I'm curious as to what we will get from the world at large on this. Anyone care to chime in? I'm all ears.

Happy Friday! SK.