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The Day the Crayons Quit is a lovable little story that challenges children to think differently about color.

Color can be an amazing way to distinguish a brand from competitors, yet is often underutilized for the very same reason the crayons' quit in this story because they get stuck being used or not used for the same things over and over again.

A black sky with pink elephants teaches children how to think outside the crayon box

A black sky with pink elephants teaches children how to think outside the crayon box

It's a good read for any marketer interested in changing the dialogue on how to use color in a way that will set your brand apart from the pack.  



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