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Be indelible


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Be indelible



BRAND PURPOSE + POSITIONING+ RESEARCH + INSIGHTS + TAGLINE

BRAND PURPOSE + POSITIONING+ RESEARCH + INSIGHTS + TAGLINE

brand strategy   

Operating without a meaningful brand strategy is like herding cats. It's not easy.  Nor cheap. So hats off to you for taking that 1st step and exploring your options on who to work with. The 2nd step is figuring out to develop a strategy that you can execute against. That's where we come in. We do strategy and can help  build momentum and execution that will make you look like the superstar that you are. 


 VIDEO + PRINT + IDENTITY + COPY + SEGMENTATION + NAME GENERATION

 VIDEO + PRINT + IDENTITY + COPY + SEGMENTATION + NAME GENERATION


CREATIVE CONTENT  

You name it and we can do it. From corporate videos to marketing communications plans. We help clients come up with creative strategies that stick. We specialize in creating powerful messaging that can be translated across a broad range of channels. Our take on creative content is that there isn't a medium (advertising, web design, speeches, video, events, presentations, news releases, etc.) that we can't tackle.


IDENTITY REFRESH + BRAND GUIDELINES + MESSAGE DEVELOPMENT + MARKETING EXECUTION

IDENTITY REFRESH + BRAND GUIDELINES + MESSAGE DEVELOPMENT + MARKETING EXECUTION

Brand Revitalization 

Brands require constant nurturing and investment. Competitive trade winds, industry disruption, new product offerings - all of which can signal that your brand is overdue for freshening up or a complete do over. 

INTEGRATE WITHOUT THE STRUGGLE

INTEGRATE WITHOUT THE STRUGGLE


Read Life After M&A Insights for Successful Integration 

M&A INTEGRATION 

For some reason we don't know why (well, we do; but you have to view our presentation on it), but the art of the deal tends to overlook the market value and importance of merging brand assets post M&A, which can be quite costly. If you're looking to get to smart decisions  2x faster without adding to employee workload after a spin-off, merger or acquisition, we will develop a range of options and create clarity that will make it easier for everyone to get home earlier with less to worry about. 

BRAND DILIGENCE + ORGANIZATIONAL ALIGNMENT + INTERNAL BRAND DEVELOPMENT

BRAND DILIGENCE + ORGANIZATIONAL ALIGNMENT + INTERNAL BRAND DEVELOPMENT


Great names are no accident. Read our complimentary guide on how to develop a new name.  


START-UP & NEW VENTURE

We offer a Brand Fundamentals package for newly formed cash conscious organizations. The fundamentals package includes an introduction to best practices in brand development along with basic strategic and design necessities. For organizations funded via angel or VC, we provide a more in-depth package  designed specifically to help founders quickly scale their brand with their business. 


MID-SIZE & PRIVATELY HELD 

For privately held and family run businesses interested in remaining competitive in order to sustain growth we help drive brand development  and bridge the gap between in-house capabilities and external marketing. 


LARGE-SCALE ENTERPRISE

Large-scale, complex and global organizations can benefit by having an impartial, fresh perspective. Our consulting services are meant to work from the top down and bottom up. We work closely with senior management and CMOs to provide strategic guidance and recommendations. We specialize in making it easier to gain traction and results. These services are typically custom and is predicated upon organization need. 


PICK YOUR WINNERS & CUT YOUR LOSSES 

PICK YOUR WINNERS & CUT YOUR LOSSES 

BRAND PORTFOLIO & ARCHITECTURE


Read Critical Factors in Brand Portfolio Alignment for Large-Scale Complex Organizations

As organizations grow and acquire; there is a tendency to maintain a multitude of brands over several years. Or perhaps your organization has come to the painful and costly realization that your brands, product names, and nomenclature are a big fat hairy mess that nobody seems to get including your customers and shareholders.  It's a problem that is getting in the way of growth and you're ready to take the next step and clean-it-up. That's where we come in. We help advise and guide clients on how to identify a process for portfolio management that is based on your organization's needs. 


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