FAQS

What type of services do you offer?

Strategic marketing services encompass everything from NewCo name development to post M&A integration. This includes positioning, identity development, developing corporate values, brand architecture and portfolio alignment, brand revitalization along with launch and activation.

Have you worked with or managed outside agencies?

Yes, I have managed and worked for different agencies such as Prophet, Interbrand, Edelman, Lexicon, Harris Interactive, Porter/Novelli, and DDB.

What type of strategic communications do you offer?

I’m an advisor and a tactician. I’ve written marketing strategies and plans in addition to doing tactical work that ranges from developing BD sales presentations, writing agency proposals on behalf of clients, talking points, demand and lead generation, producing videos, drafting ads, verbal brand expressions, white papers, press releases, FAQs, remarks, digital content such as websites and social media.

Do you have C-suite experience ?

Yes, I have worked directly with the C-suite at Fortune 500 and 100 companies.

Have you worked with start ups ?

Yes, as a marketer and as a freelance professional. I brought the first HIV test to market and have worked with start-ups in defense and fintech.

What industries have your worked in ?

I’m heavily conversant in b2b global industrial and manufacturing, healthcare including pharmaceuticals and public health, in addition to space and defenses, telecom, professional service firms, construction, and nonprofits.

What about industry recognition ?

Yes, I have earned a Stevie Award, and was recognized by the PRSA and Design Magazine. Most recently my Clark Hill client was recognized for their brand launch.