Includes research and analytics development of KPIs to support brand development and transformation. Deep experience in conducting 1:1 interviews, UX assessment, competitive assessment to identify gaps and opportunities.

Includes all facet of brand development. Newco naming, brand strategy and platform, corporate identity, verbal expression, brand architecture and portfolio alignment.

Identify your go forward strategy following an acquisition or merger. Cultural and portfolio rationalization and alignment.

Develop campaigns to support business objectives. Includes strategic and creative ideation and implementation. Campaigns vary from employee engagement to sales campaigns to corporate launches.

Includes all forms of content - white papers, news releases, social media, video, speech writing, marketing collateral and advertising.

Internal and external message development.